As I've gotten into game design, I've found many of the tools from my "day job" in brand strategy super helpful. I recently put out a poll to the game design community asking what brand strategy topics might be useful to them, and overwhelmingly the #1 request was for help clearly communicating the equity of a game to others. I mashed up a couple of brand strategy tools through the specific lens of board game design, and this is the result! You can get a blank template for yourself right here . Fill it out (either for the board game you're designing, or for an existing game as practice) and post your results here. I geek out about this kind of marketing stuff, and would love to deconstruct it with you! What about the template is most useful? What's not useful? What's missing? Click here to back Deck of Wonders on Kickstarter!
You've stolen the Deck of Wonders from Fate herself, and now she's unleashing all manner of magical minions to take it back! Deck of Wonders is a solo expandable card game with legacy elements, coming to Kickstarter August 25th.