As I write this, Lauren and I are ramping up on sharing new card art for Deck of Wonders! It's really fun to reveal the final art for all of cards, especially because there is months of work behind each one. Most of that hard work has been Lauren's, but the biggest contribution I've made was probably writing a strong brief for each piece of art up front. I have a 10 year background in brand strategy, and I thought it might be useful to share the template I used when writing those briefs. Here is a link to the brief template , and you're more than welcome to take it and modify it for your needs! Here's a brief outline of each element: Set: This was mostly a wayfinding piece of information. I wanted Lauren to be able to easily see what part of the game each card "belonged" to. Card Name: Self-explanatory. Dimensions/Framing: What size will the physical piece be, and what framing/layout does the art need to fit? You can usually do this once for all cards o...
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