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Board Game Equity Pyramid

As I've gotten into game design, I've found many of the tools from my "day job" in brand strategy super helpful. I recently put out a poll to the game design community asking what brand strategy topics might be useful to them, and overwhelmingly the #1 request was for help clearly communicating the equity of a game to others. I mashed up a couple of brand strategy tools through the specific lens of board game design, and this is the result!



You can get a blank template for yourself right here. Fill it out (either for the board game you're designing, or for an existing game as practice) and post your results here. I geek out about this kind of marketing stuff, and would love to deconstruct it with you! What about the template is most useful? What's not useful? What's missing?

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